Read this once before you touch the board. Ten minutes. The board itself, with all five views, sits at the bottom of this page in section 6.

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Made by OutlierKit. OutlierKit finds the videos that beat their own channel's average in any niche. Every card on this board starts from one of those videos, so the team films ideas that have already worked for someone else. Section 5 shows where it fits in each column.

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1. Setup (do this first)

[ ] Add your team members. Invite everyone to this workspace: producer, script writer, editor, thumbnail designer, the coach, and whoever approves. Open any card and confirm they appear in Stage owner, Editor and Approver.
[ ] Replace the example names. The Waiting on field ships with Sam (coach), Priya (producer), Maya (script writer), Dev (editor), Lina (thumbnail designer) and Client marketing lead. Rename each option to a real person. Once the People fields are in use, you can delete Waiting on.
[ ] Name the channel. The Client field has one example, FitPro Coaching (a coach for people over 40). Rename it. Add a second option only when you take on a second channel.
[ ] Confirm the seven pillars. Training how-to, Nutrition, Transformations / proof, Coach's life, Trend / reaction, Myths & FAQ, Program / offer. Every video sits in exactly one.
[ ] Delete the example cards once you have five real ones.
[ ] Turn off "hide empty groups" in the Pipeline view so every column shows from day one.

2. How the board works

Every card is one video. Columns are the handoffs in a relay: the card only moves when the person holding it has finished their part and the next person is named. Set Stage owner at every move. The coach appears only twice, at filming and at final approval. Everything else is the team.

Columns, left to right

#	Column	Who owns it	Gate to leave
1	🧠 Idea bank	Anyone	Claimed, and a Pillar set
2	🔎 Research	Producer	Outlier reference and Research method filled, multiplier noted. Find both in OutlierKit.
3	🎯 Packaging locked	Producer	One chosen title in Title options, a Thumbnail concept, a Target publish date. Draft the options with the AI title generator.
4	✍️ Scripting	Script writer	Script linked in the card, coach has checked health or nutrition claims, Film date booked
5	🎥 Ready to film	Producer	Footage uploaded, link in Footage / project
6	📦 Filmed	Producer	Brief written and Editor assigned
7	✂️ Editing	Editor	Cut delivered, Revision round logged
8	✅ QC / Approval	Approver	Sign-off on title, thumbnail, description, chapters, end screen
9	📅 Scheduled	Producer	Live on the channel
10	🚀 Published	Producer	Day 7: Views 7d, CTR 7d, AVD 7d, Result, Leads / attribution filled
11	📊 Post-publish	Producer	A Follow-up chosen (or None); day-30 relook
12	🗑️ Killed	Whoever killed it	Reason written in the card

The only allowed move left is QC back to Editing.

The labels

Pillar: the content bucket. Aim for roughly two training, one nutrition and one proof or story video a month; trend and program videos are extras.
Publish window: This week / This month / Next month / Backlog. Set it at Packaging locked.
Blocked on: the role the card is waiting for. Leave it empty when nothing is blocking. The Blocked view groups cards by this so Monday starts with the right conversations.
Waiting on: the person. Example names until you rename them.
Result: judged at day 7 (Winner / Baseline / Dud / Too early) and again at day 30.